There! I said it!
But, sales is.
I like sales better because I have someone to connect with who is real and in front of me. I can relate to them and find out how I can help them. It is one-on-one. That is when I am at my best.
Mass appeal doesn’t work.
And, it is exhausting!
You have to target and get up close and personal with the people you want to help.
So, I made my marketing more personal.
Sales is more direct.
Marketing requires experimenting and there are so many variables.
No wonder so many of us are overwhelmed, lost, or frustrated.
Then, I figured out that if I just market like I sell and coach that may work.
The experiment paid off!
We have grown a 6-figure coaching business in our first year from giving a lot up front. By investing in attracting and building relationships first and then focusing on sales.
It isn’t perhaps the fastest way to grow a business but it is what has felt right for me.
The reason I became a coach over 20 years ago was to support people in succeeding so they could have more freedom, peace, and happiness in their lives.
Business isn’t just about making money for me.
That would get old fast and then I would burn out.
I have had jobs like that.
They sucked my soul out through my eyeballs and left me drained and burnt out.
I have to give and help people.
Sometimes I get paid for that and sometimes I don’t.
And, I am okay with that.
I want to help people first and then sell them later if it serves them.
There is a delicate balance between giving, serving, and selling in business.
It takes some experimenting to figure out what works best for you so that you also take care of yourself.
How about you?
Can you relate?
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