As uncomfortable as it is, we have to put ourselves out there in order to be seen and attract the attention of our perfect audience. It’s uncomfortable because you have to show people who you are and what you can do for them, not just once or twice or even three or four times. No, that isn’t nearly enough. 

You have to make a long-term commitment to a whole new routine and be real and keep showing up and bringing your “A” game all day long, every day, forever.

It takes courage to put it all out there.

But, it is so worth it!

Because the payoffs are huge!

Being visible and attracting the right attention being you, flaws and all, builds trust and credibility. And, it is also an effective way of weeding out the tire kickers and window shoppers. 

When you are the real deal, you will become intoxicatingly attractive to those who have been searching for you – your soulmate clients.

And, the rest . . . well, they don’t really matter do they?

When you are an expert in your own world, the one who calls the shots, then who cares what anyone else thinks?

Success really is about targeting.
Seriously!

It is about giving your soulmate clients your undivided attention and not allowing anyone else to distract you. 

Because when you waste your time and get distracted trying to appeal to anyone else, they pull you out of your “zone of brilliance.” Then you’re like a fish out of water gasping for air. 

Those other people don’t value you and will rob you of your precious time and energy, which could be better used to engage with the people who are your raving fans.

Never sell out just to make a sale.

Be bold. Be you. Be visible. 

And, focus only on having an intimate conversation with the only people that matter – thaaaat’s right! Your soulmate clients. You’re getting it. 🙂

The reason I have been able to bootstrap a few small businesses to 6 and 7 figures is because I boldly went for it and made a commitment to myself that I would do whatever it took to succeed. I was relentless. I persevered. I didn’t give up. That wasn’t an option.

You have to really go for it before you give up.
Can you honestly say you have really gone for it and did whatever it took to succeed in your business?

If not, why not?
What are you waiting for?

Do you want it bad enough?