The way to be successful and make money is to focus on helping others get what they want and need.

If you struggle with marketing – lead generation and attracting your ideal client, pay attention. 

Your business isn’t about you!

It is about the people you serve.

So, instead of trying to get your next deal, or making the next sale, or cashing the next commission check, shift your focus to what they want and need.

Ask and listen to what your ideal customer wants and needs.

I know so many of us business coaches and trainers keep talking about that being the starting point – figure out in detail what your niche is and who your ideal client is. There’s a reason for that. Everything else is contingent on that. You can’t build the roof of the house first. You start by laying down a strong foundation. Then you build the rest of the house after that.

Defining your niche and who your ideal client is, is the foundation of your business. You must start here and get into the details. It has to be specific and targeted. 

Start by doing some Google searches to find out if there is enough of a market for your product or service.

Shoot for at least 100k+ searches for that type of person, problem or solution.

Then start asking them where it hurts.

What are they struggling with?

Rather than sell your product or service, find out what product or service they need and want and are looking for.

Let your ideal customer tell you what they want to buy rather than trying to sell what you want to sell them.

We spent the last year refining our target niche, soulmate client avatar, and figuring out who we want to be when we grow up. It isn’t a static thing until you nail it down and you know it from the tippy toes of your body, mind, and soul. Then you know that’s it!

It is the thing you could do for the rest of your life because it is a mission or a movement, not just about making money and having a successful business.

Who do you serve?

Where does it hurt for them?

How can you help?

Are you clear or do you need help? 

How will you know? 

You will be an irresistible beacon of hope that your soulmate clients are flocking to in droves. If you don’t have that yet, Comment “Me!!!” and share what you think the block is for you.